Photograph of a young man with brown hair, wearing a brown shirt, against a green background, surrounded by the seals of UCLA and Stanford Junior University.

Daniel Martinez

Based in Laguna Beach, I create compelling visual content for businesses and strategize to maximize their impact on social media. My approach combines psychology, research, and a passion for visual storytelling.

With a Bachelor’s degree in Psychology from UCLA, a Master’s degree from Stanford, and experience assisting research in Stanford’s psychology department—understanding human motivation and perception has played an important role in how I approach content creation.

Combined with my experience with cameras since 2007, I enjoy creating content that communicates your business’ branding, products, and services in a way that resonates with your target audience.

Service Area

Pacific Ridge Studios proudly serves Laguna Beach, Laguna Niguel, Laguna Hills, Laguna Woods, and Aliso Viejo, as well as neighboring South Orange County cities. See map below for extent of highlighted service area.

Map of Southern California showing cities, roads, and areas of fire or heat intensity in Laguna Hills, Laguna Beach, Laguna Niguel, Dana Point, San Juan Capistrano, and surrounding regions.

Projects outside the highlighted area are still welcome and may be subject to a small fee depending on travel distance and time.

Frequently Asked Questions

  • I work with service businesses and professionals looking for high-quality media with special attention to branding. Examples include health, beauty, home service, recreation, and real estate.

  • My specialty is creating short-form content and adapting the style to your business, goals, and audience. Everything from advertisements, testimonials, educational, or demonstrative content.

  • In addition to producing high-quality media, I lean on my education in psychology to help create content that resonates with your target audience by incorporating consumer behavior, branding, and communication.

  • Anywhere from 20 minutes to 2 hours, depending on the scale of the project. After becoming familiar with the business and staff, however, additional shoots tend to be shorter.

  • Advertisements involve extensive preparation to ensure your ad dollars are as effective as possible. Everything from an intake meeting on branding and target audience, to scripting and planning scenes. In some cases, I also compile related inspiration and a proof of concept.

  • Clients can feel assured that everything from planning, to filming, to editing, and delivery is meticulously taken care of. I also enjoy helping people feel comfortable on camera, and when learning lessons one-on-one. Providing a wonderful experience is my goal.